Sharper revenue teams, one read at a time
Guides, comparisons, and field notes on sales execution intelligence for PE-backed SaaS revenue teams.
Where to start.
MEDDICC coaching for fintech sales teams
A practical guide to coaching MEDDICC from what reps actually do on calls, so the framework changes deals instead of decorating your CRM.
ComparisonConversation intelligence vs. call recording
Recording a call captures what happened; conversation intelligence interprets it. Here is the real line between the two, and the gap both still leave.
ComparisonMultiplicity vs. Gong: do you need both?
A practical look at how MultiplicityAI and Gong do different jobs, and how a team already running Gong would add Multiplicity underneath it.
PlaybookBuilding a top-rep benchmark from your own calls
A practical walkthrough for turning your best conversations into a measurable standard the entire sales floor can be coached against.
GuideThe two minutes after a sales call
Fast, specific feedback delivered right after a call changes rep behavior in ways a manager review three days later never will.
Field noteWhy your playbook leaves when your best rep does
Your real playbook lives in your best rep's head, not your PDF, which is why their resignation costs more than recruiting fees.